Omnicom

BBDO New York Builds Its Strategy Team With a New Chief Marketing Officer

Today BBDO hired Tara DeVeaux as chief marketing officer in its New York headquarters.

The 4 Largest Holding Companies Are Now Involved in Federal ‘Bid Rigging’ Probe

The federal government's investigation into allegations of antitrust practices at major ad agencies has expanded to include WPP, the world's largest holding company.

Here’s How Each Major Ad Agency’s Stock Is Looking as the Industry Prepares for the Trump Era

Before Nov. 8, the big advertising holding companies faced a straightforward, slow-growth future. The business would continue to evolve, and the agencies would continue to adapt by expanding their capabilities, especially in digital media. But the election cast a blanket of doubt on the prospects for the major players.

Omnicom, Publicis Subpoenaed in Department of Justice ‘Bid Rigging’ Investigation

Today the ad industry's second and third-largest holding companies revealed that the federal government had contacted unspecified subsidiaries within their networks regarding an investigation into "bid rigging" by ad agencies. 

5 McDonald’s Marketing Moments That Would Make Ray Kroc Proud

In The Founder, the upcoming film about the origins of the McDonald's global empire, traveling-salesman-turned-fast-food-magnate Ray Kroc (played by Michael Keaton) comes off as both visionary and villain.

How an Unknown Agency Came From Nowhere to Score America’s 2 Biggest Media Accounts

Last December, an agency with no name, no office and no full-time employees shocked the media buying and planning world, without warning, by scooping up the lion's share of the North American business of Procter & Gamble, the world'

Advertising Leaders Predict a ‘Period of Uncertainty’ Following Trump’s Surprise Win

Donald Trump's surprise win in the U.S. presidential election has dominated headlines around the world today, and the advertising industry is no exception.

Is Crowdsourcing Turning Creative Directors Into Curators?

"There should be no more creative directors. The job is dead and the title is wrong—it should be 'curator.'"These words from KBS+ co-founder/former Victors & Spoils partner Jon Bond may strike fear into the hearts of copywriters and art directors because they concern crowdsourcing, or the act of farming out major portions of the creative process.

How 2 Leading Retailers in the Thriving Arts-and-Crafts Game Compare Side-by-Side

The arts and crafts business grew 7 percent last year, and some say it's recession proof. Where are all the crafty critters spending their money? Probably at one of these two leading specialty retailers. Here's how they stack up against each other:

These West Coast Agencies Are Fearlessly Embracing Change as Advertising Evolves

New York has long served as the heart of the media and advertising industries. Los Angeles, by contrast, pumps out a steady flow of popular culture and has its own agency scene to match.