5 McDonald's Marketing Moments That Would Make Ray Kroc Proud

What to know before 'The Founder' hits theaters

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In The Founder, the upcoming film about the origins of the McDonald's global empire, traveling-salesman-turned-fast-food-magnate Ray Kroc (played by Michael Keaton) comes off as both visionary and villain. The word "Faustian" appears repeatedly in movie reviews to describe the character that built a franchising juggernaut from a modest fast-food shack in San Bernardino, Calif.

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