Nicole Richie

PopSugar Wants to Make Millennials Happy With New Original Video Offerings

If there's been one underlying theme at this week's Digital Content NewFronts presentations, it's that advertisers desperately want to reach millennials.

AOL Spins Out Global Video Division

AOL is reorganizing its video business.

Nicole Richie’s Savvy Web Reinvention

My how things have changed since 2003. Back then, Nicole Richie was just entering America’s consciousness as Paris Hilton’s sidekick on seminal reality series The Simple Life. Despite her posh upbringing—Richie, of course, is the daughter of singer Lionel—the then-22 year old “celebutante” was more than a little rough around the edges, with her perpetually matted rainbow hair and serious case of potty mouth. It would have been laughable to predict that she’d still be in the spotlight three years later, let alone a decade. But here we are in 2013, and whereas Hilton remains firmly ensconced in the realm of early-2000s pop culture novelty alongside Gigli and Hey Ya, Richie has somehow managed to transform herself from a pint-sized wild child into a bona fide style icon, fashion designer, and married mother of two.

The Story Behind AOL’s NewFront Deal

Is AOL winning the NewFronts so far? And did the company really sign a deal with an advertiser during its splashy event last week?

Here’s Our Scorecard for the 2013 NewFronts

The stars were bigger, the venues sleeker, the lines longer. Close to 20 companies from Yahoo to Blip hosted NewFronts last week, earning generally strong reviews. "If last year was about the start of a movement, this year was about evolution and maturity," said Adam Shlachter, svp media, Digitas.