Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today.
When I began my career in digital media, the term "captive audience" was routinely used to refer to TV viewers. In one evening, brands could reach nearly 100 percent of their audience when they were engaged with the power of sight, sound and motion.
Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference.
Google is expanding its Brand Lift program that measures how online campaigns influence consumers, and it is sharing results in real time to help advertisers adjust on the fly, Google’s display vp, Neal Mohan, told Adweek. Brand surveys are now offered on nearly all video and display ad campaigns through Google, he said.