The New Star Wars Movie Just Added a Healthy Dose of Twitter Marketing in Theaters

Here's the latest example of Twitter being everywhere in the media: The microblogging platform has teamed up with Disney and National CineMedia, which is in 1,600 theaters, to show tweets about the upcoming Rogue One: A Star Wars Story.

Movie Theaters Are Thriving With Millennial Viewers, According to Ad Sales Teams

Talks of a merger between movie theater advertising powerhouses Screenvision and National CineMedia (NCM) broke down 14 months ago. A little over a year later, the companies are going their own ways, each holding upfront presentations to pitch ad buyers on what advertising to millennial moviegoers can mean for brands.

National CineMedia Buys Screenvision for $375 Million

National CineMedia (NCM) is buying its largest competitor, Screenvision, for $225 million in cash and $150 million in stock, the companies announced lat

Coming to a Movie Theater Near You: Ads Featuring Tweets and Vines

Twitter and National CineMedia (NCM) are looking for a brand to buy into a one-year exclusive deal that will entail social media-anchored advertising on the big screen.

Twitter and Foursquare Partner With Movie Ads Firm

Twitter and Foursquare have inked intriguing deals with National CineMedia, which announced the partnerships in front of a packed movie theater on New York's Upper Westside this afternoon at the cinema ads firm's

Funny or Die Preparing Massive Rollout for New HTC Branded Short

Turner announced at last year's upfront presentation that it would take a stake in Web comedy portal Funny or Die, handling the company's ad sales.