Funny or Die Preparing Massive Rollout for New HTC Branded Short

New Turner partnership gives Web video maker broader reach

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Turner announced at last year's upfront presentation that it would take a stake in Web comedy portal Funny or Die, handling the company's ad sales. Now, with the deal done and about six months of full partnership under their belts, FoD is producing short-form branded content for Turner to roll out across all of its platforms—linear, Web and mobile—as well as theatrically, thanks to a previously existing deal with National CineMedia.

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