NCAA Tournament

These Are the Brands Slam Dunking March Madness on Social Media

Measurement company Origami Logic analyzed the social engagement of 55 March Madness-focused marketers—19 official NCAA spons

How AT&T Is Owning March Madness on Twitter

Many brands—Capital One, Dove Men's Care, Nike and Buick, to name a few—were at the ready last weekend for March Madness, purchasing Promoted

Best March Madness Promoted Tweets So Far

Say that Valparaiso upsets Michigan State or Harvard takes out heavily-favored New Mexico in today's first round of the NCAA Tournament.