Even as TV Creators Come Around on Integrations, Buyers Are Starting to Look Elsewhere
Brand Marketing
After years of treating "integration" as a dirty word, the people behind many of TV's biggest shows have changed their tune and are embracing them as something beneficial to their [...]
In the Age of Cord Cutting, Nielsen Plots Its Overhaul of TV’s Outdated Ad Metrics
It's been nine years since networks and advertisers agreed on the eligibility criteria for C3 and C7 TV ratings, but given the seismic shifts in the industry since then, it [...]
Facetime: Early October Award Parties, Magazine Celebrations and The New Yorker Festival
Brand Marketing
Adweek’s Young Influentials party presented by PopSugar took place at the Gansevoort Hotel in downtown New York. Among the honorees accepting awards were Ogilvy’s Lauren Crampsie, Huffington Post’s Jared Grusd [...]
After Scoring Big With TGIT, ABC Calls Its Wednesday-Night Comedies ‘ABC Funny’
Last fall, ABC successfully branded an entire night of programming with TGIT (Thank God It's Thursday). Now the network has begun singing the praises of a second night of shows: Welcome, [...]
How TV Shows Are Beaming Over the Supreme Court’s Gay Marriage Ruling
From the White House to Westeros, from Litchfiled Pen to McKinley High, your favorite TV shows have been sharing the love all day following this morning's Supreme Court decision legalizing [...]
How ABC Got Its Groove Back (Only Partly Because of Shonda Rhimes)
ABC has had little reason to smile over the past dreary decade, as it often has found itself bringing up the rear among viewers ages 18-49. Its sole upfront highlight [...]