If you're in the mobile business, you know who Paran Johar is. For the past six years, he's been hosting and assembling Mobile Media Summits across the country, and more recently in Europe, through his company Mobile Motion.
Mobile Media Summit
Depsite the fact that mobile keeps chipping away at digital ad budgets, zeroing in on a few stellar examples of brands that are nailing smartphone and tablet-based marketing can be tough.
Despite all of the hype around connected homes, cars, TVs and smartwatches, a series of discussions today at the Mobile Media Summit in London underscores the challenges that brands will have in moving mobile advertising beyond smartphones and tablets.