Mike and Ike

This Small Rhode Island Shop Builds Big Ideas for Brands

Specs Who (L. to r.) Managing partner Jeremy Crisp, head of client services Jeanette Palmer, creative directors Brian Gross and Alec Beckett, and head of production Lizzi Weinberg What Full-service agency

Mike and Ike’s ‘Breakup’ Lifted Sales and Social

For the last year, boxes of Mike and Ike have appeared in stores with either "Mike" or "Ike" scribbled over, as the 72-year-old candy item hoped to create social media buzz and foster resonance among teens.