MetLife Has a New Brand Identity After More Than 30 Years, and Snoopy Isn’t Part of It
Brand Marketing
Today, MetLife debuted a new brand identify, including a revamped logo and tagline, marking the first big marketing shift for the brand in over 30 years.
Accounts in Review: Insurers Get the Urge to Search
Brand Marketing
Don't look now but insurers that collectively spend more than $200 million in media annually are in the midst of creative searches. New York Life was the latest to surface, [...]
Accounts in Review: Coke Joins the Long List of Media Searches
Brand Marketing
The media account frenzy continues. A week after searches for Visa and Coty surfaced, Coca-Cola bubbled up with a review of its U.S. media business. Spending on the account grew [...]
Accounts in Review: The Media Searches Keep Piling Up
Brand Marketing
As a media agency these days, you're either under siege or flush with opportunity. It became clear this week that Visa and Coty are searching for agencies to handle their [...]
Accounts in Review: Suddenly, It’s Raining Cruise Line Searches
Brand Marketing
Agencies looking for a cruise line account suddenly have choices. If Royal Caribbean isn't inviting enough, why not give Norwegian Cruise Line a go? And since they're in play at [...]
Accounts in Review: GNC Does an About-Face in Unbundling Its Ad Business
Brand Marketing
GNC, in its decision to split its ad business among three shops, has abandoned a bundled model after just a year. In early 2014, the retailer consolidated its creative and [...]