Today, MetLife debuted a new brand identify, including a revamped logo and tagline, marking the first big marketing shift for the brand in over 30 years.
In a year of big media reviews, financial-services giant MetLife chose to consolidate most of its U.S. buying and planning chores at MEC without a formal competition.
Don't despair, creative agencies, there are pitches for you, too. Not every account review right now revolves around media. As a public service—and a needed respite from Mediapalooza 2015—Adweek below […]
There are many memories of the so-called "golden era" of advertising that are conjured up expertly by Matthew Weiner's Mad Men on
Another year, another search. Fourteen months after shifting its creative account from Arnold to BBDO, CVS is reviewing its media business. Like its 2014 search, the company is using Pile […]
Don't look now but insurers that collectively spend more than $200 million in media annually are in the midst of creative searches. New York Life was the latest to surface, […]
The media account frenzy continues. A week after searches for Visa and Coty surfaced, Coca-Cola bubbled up with a review of its U.S. media business. Spending on the account grew […]
As a media agency these days, you're either under siege or flush with opportunity. It became clear this week that Visa and Coty are searching for agencies to handle their […]
Agencies looking for a cruise line account suddenly have choices. If Royal Caribbean isn't inviting enough, why not give Norwegian Cruise Line a go? And since they're in play at […]
GNC, in its decision to split its ad business among three shops, has abandoned a bundled model after just a year. In early 2014, the retailer consolidated its creative and […]