Metlife

MetLife Has a New Brand Identity After More Than 30 Years, and Snoopy Isn’t Part of It

Today, MetLife debuted a new brand identify, including a revamped logo and tagline, marking the first big marketing shift for the brand in over 30 years.

MetLife’s $100 Million U.S. Media Consolidation Pays Off for MEC

In a year of big media reviews, financial-services giant MetLife chose to consolidate most of its U.S. buying and planning chores at MEC without a formal competition.

Accounts in Review: SunTrust Hires a New Lead Shop

Don't despair, creative agencies, there are pitches for you, too. Not every account review right now revolves around media. As a public service—and a needed respite from Mediapalooza 2015—Adweek below […]

Growing Up the Son of a ‘Mad Man’ in Advertising’s Golden Era

There are many memories of the so-called "golden era" of advertising that are conjured up expertly by Matthew Weiner's Mad Men on

Accounts in Review: CVS’ Media Search Follows a Creative Shift

Another year, another search. Fourteen months after shifting its creative account from Arnold to BBDO, CVS is reviewing its media business. Like its 2014 search, the company is using Pile […]

Accounts in Review: Insurers Get the Urge to Search

Don't look now but insurers that collectively spend more than $200 million in media annually are in the midst of creative searches. New York Life was the latest to surface, […]

Accounts in Review: Coke Joins the Long List of Media Searches

The media account frenzy continues. A week after searches for Visa and Coty surfaced, Coca-Cola bubbled up with a review of its U.S. media business. Spending on the account grew […]

Accounts in Review: The Media Searches Keep Piling Up

As a media agency these days, you're either under siege or flush with opportunity. It became clear this week that Visa and Coty are searching for agencies to handle their […]

Accounts in Review: Suddenly, It’s Raining Cruise Line Searches

Agencies looking for a cruise line account suddenly have choices. If Royal Caribbean isn't inviting enough, why not give Norwegian Cruise Line a go? And since they're in play at […]

Accounts in Review: GNC Does an About-Face in Unbundling Its Ad Business

GNC, in its decision to split its ad business among three shops, has abandoned a bundled model after just a year. In early 2014, the retailer consolidated its creative and […]