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Today, MetLife debuted a new brand identify, including a revamped logo and tagline, marking the first big marketing shift for the brand in over 30 years. The move comes more than a year after the life insurance company launched a review of its creative account in March 2015 and appointed Argonaut to handle the account last September.
"We decided to transform the MetLife brand because our company is undergoing a pretty significant transformation," said Richard Hong, svp of global brand and marketing at MetLife.
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