Two giants of the health care industry, Pfizer and Allergan, announced Monday that they will merge to create the world's largest drug maker in terms of sales. Pfizer will buy Allergan, the maker of products like Botox, for $160 billion.
Now that Alex Leikikh is stepping up to global CEO at the newly merged Mullen Lowe Group, he has named an Ogilvy & Mather leader to run the combined agency's U.S. operations.
Interpublic Group today merged global shop Lowe and Partners with domestic player Mullen to create Mullen Lowe Group. The new operation, which IPG said would be a "creatively-driven global agency network," will be run by Mullen CEO Alex Leikikh. And as Leikikh becomes global CEO, Lowe CEO Michael Wall will exit.
Publicis Groupe had another weak earnings period in the third quarter, as chief Maurice Lévy alluded to the company’s failed $35 billion merger with Omnicom and admitted "management was too focused on other plans and not enough on the short-ter
Eric Mower + Associates is coming to the Big Apple. The Syracuse, N.Y.-based agency is merging with public relations specialist Middleton & Gendron in New York, giving Eric Mower a presence in advertising's largest market.
MDC Partners is merging media units again. Seven months after TargetCast merged with RJ Palmer to create Assembly, Assembly is absorbing Doner Media, the media planning and buying arm of Doner.
Omnicom Group generated net income of more than $318 million in the second quarter, up 13 percent from the same period last year. Revenue for the quarter grew 6 percent to $3.87 billion, exceeding the estimates of Wall Street analysts, who had projected revenue of $3.74 to $3.82 billion, according to Yahoo Finance.
Office Depot’s creative and media review comes amid store closings at the retailer, which merged with OfficeMax late last year.
Publicis Groupe CEO Maurice Lévy opened up today at a Salesforce.com conference in Paris about the dashed hopes he had for his company’s merger with Omnicom Group—a failed initiative that could have been the pinnacle of his well-regarded career but, with