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Chobani Says ‘Creativity and Modern Thinking’ Gave Horizon an Edge in Media Review

Brand Marketing

By Patrick Coffee

Chobani has chosen independent shop Horizon as its media agency of record after a competitive review. This news ends a nearly five-year relationship between the yogurt giant and Omnicom's OMD.

Brand Marketing

Q&A: Michael Roth Looks Ahead at 2016’s Challenges, Trends and Opportunities for IPG

By Patrick Coffee

Brand Marketing

The Kraft Heinz Company Awards Its U.S. Media Business to Starcom

By Katie Richards

Brand Marketing

UM Lands CVS Media Account, the Agency’s Second Big Win of the Summer

By David Gianatasio

Brand Marketing

Epic Wave of Media Reviews Comes at a Crucial Time for Media Buying

By Andrew McMains

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Incumbents Rule in Media Pitches for Mercedes and Brand USA

Brand Marketing

By Andrew McMains

For once, it was a good week for incumbents in account reviews—at least among media agencies. PHD, the media agency for Mercedes-Benz USA since 1999, retained its assignment, with annual [...]