Mondelez’s Goal in Global Media Review is Efficiency
Brand Marketing
Like Coca-Cola, Citi, SC Johnson and Wells Fargo, Mondelez International is only considering incumbent shops in its global media review.
Scotts Miracle-Gro Picks Mediahub to Handle Its Media Business
Brand Marketing
Scotts Miracle-Gro is moving on. After years with MEC, the brand is shifting its media account to Mediahub, the media arm of Mullen, Scotts has confirmed. Scotts' media spending totals [...]
Only Roster Shops Will Get a Crack at Coke’s U.S. Media Account
Brand Marketing
Like the media reviews of SC Johnson and Wells Fargo, Coca-Cola's U.S. contest is a roster-shops-only affair.
Visa’s Global Media Review Comes Amid Turnover in Marketing
Brand Marketing
Amid changes in its top marketing ranks, Visa has launched a global review of its media planning and buying.
L’Oréal Is Reviewing Its Media Business
Brand Marketing
L'Oréal USA, the American unit of the French beauty company, is reviewing its media business. The cosmetics corporation, which houses brands like Maybelline, Redken and Lancôme, spent $870 million on [...]
Here Are the 4 Finalists in Brown-Forman’s Media Review
Brand Marketing
Four agencies are preparing for final presentations in Brown-Forman's global review of its media business. Beyond the incumbent—UM—the contenders are Maxus, MediaVest and Zenith Media, confirmed Russel Wohlwerth, principal of [...]