Matt Eastwood has spent all his advertising career as a copywriter—but his first love was design, which he studied at university in his native Australia.
Call it friendly fire. An agency art director posts an unsanctioned version of a TV ad for a client on his personal website to enhance his portfolio. It was the cut he worked on and fought for—even if that particular version didn't make the cut.
In his first big hire as JWT's worldwide creative chief, Matt Eastwood has tapped a creative director from a top digital shop to lead JWT's creative department in New York.
The Jeff Benjamin era at JWT is over, just 2 1/2 years after it began. Benjamin, a top creative leader at Crispin Porter + Bogusky who ventured in the world of big agencies as JWT's North American chief creative officer, is leaving to start his own agency.