Matt Eastwood Becomes Global Creative Chief at JWT

Leaves New York role at DDB

Matt Eastwood exits the agency.

For the first time since 2009, JWT will have a global creative chief.

Matt Eastwood, chief creative officer of the New York office of DDB, has become worldwide CCO at JWT. He's expected to start in mid-July and will report to global CEO Gustavo Martinez.

At DDB, Eastwood led the development of campaigns such as "Yeah, that kind of rich" for the New York Lottery and last year's "Hashtag Killer" for Water is Life. He assumed the New York role in 2010 after four years as national creative director at DDB Australia.

Earlier in his career, Eastwood held top creative jobs at Young & Rubicam in New York and M&C Saatchi in London, New York and Melbourne, Australia. He entered the business in 1992 as a copywriter at the Sydney, Australia office of DDB. 

In a statement, Martinez described Eastwood as a "highly awarded creative with international sensibility" who is "respected by clients and knows how to build global brands." JWT's global accounts include Unilever, Shell, Rolex and Johnson & Johnson.

Martinez added: "I have everything I have been looking for in a global creative partner."

JWT's last global creative chief, Craig Davis, left the agency in 2009. Since then, JWT has relied on creative leaders for regions and global accounts who collectively comprise a worldwide creative council. Most global agencies, however, employ worldwide creative chiefs.

With Eastwood's exit, Amir Kassaei, the New York-based global CCO of DDB, will lead the office's creative department while DDB seeks a new creative leader for New York. The agency is looking both inside and outside the agency for a successor, said Mark O'Brien, North American president.

"We are fortunate to have senior creative talent who are highly engaged in our clients' businesses," O'Brien added. "We expect to announce Matt's successor in the near future, but until then it will be business as usual at DDB New York."

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