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For the first time since 2009, JWT will have a global creative chief.
Matt Eastwood, chief creative officer of the New York office of DDB, has become worldwide CCO at JWT. He's expected to start in mid-July and will report to global CEO Gustavo Martinez.
At DDB, Eastwood led the development of campaigns such as "Yeah, that kind of rich" for the New York Lottery and last year's "Hashtag Killer" for Water is Life. He assumed the New York role in 2010 after four years as national creative director at DDB Australia.
Earlier in his career, Eastwood held top creative jobs at Young & Rubicam in New York and M&C Saatchi in London, New York and Melbourne, Australia.
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