Maroon 5

Can MTV and Adam Levine Get Millennials to Hang Out at Applebee’s?

Applebee's will launch a multimonth sponsorship with MTV on Monday to connect young consumers with popular bands—starting with Maroon 5. And the restaurant hopes the move will bolster its image as the go-to nightlife place for of-the-drinking-age millennials.

Can Bruno Mars Make Email Hip Again? Brands Are Finding Out

DMI Music, a 16-year-old shop that aims to bring brands and music together, is launching a platform that lets email marketers include popular tunes with their messages.