LinkedIn is frequently described as one of the world's top social networks, even though its user base is far less active than that of, say, Instagram. But brands have had trouble coming up with creative ways to promote themselves to its 380 million members, many of whom fall into a marketer's sweet spot of affluent professionals under 35. Yes, LinkedIn can be great for publishing your thought leadership pieces and not quite stalking your colleagues and rivals. But how can brands effectively use it to raise consumer awareness and drum up new business? Virgin Atlantic and lead creative agency Figliulo & Partners recently figured out a way: a not-quite-real job listing.
Marketers expect agencies to know more about data, technology and social media but are they willing to pay for it?
From Mark Figliulo's first job—as an art director working on Dewar's at Leo Burnett in 1986—to his more recent creative chief roles at Young & Rubicam in Chicago and TBWA\Chiat\Day in New York, Figliulo felt at home at big agencies. That said, this son of a entrepreneur often thought about opening his own shop.
Talk about opening with a bang. Mark Figliulo's first big account at his startup shop, Figliulo & Partners in New York, is Sprint, for which he'll create TV ads, according to sources.
The New York office of TBWA\Chiat\Day has found a new top planner. Ed Castillo fills a vacancy left by the May exit of director of planning Eliza Esquivel, who became vp of global strategy at Kraft. As head of planning, Castillo will lead a department of 13 and work on brands such as Vonage, Accenture, Michelin, Jameson and Absolut.