The Creative Guys Behind Those Bizarre Man-Mom Ads Will Now Tackle Pretzels and Chips
Brand Marketing
The guys behind "What your mom would serve you if your mom were a man" for Mars' Combos are taking on pretzels and chips.
CarMax Eyes 3 Shops for Its Creative Business
Brand Marketing
On again, off again Super Bowl advertiser CarMax appears to be taking the next game off as it searches for a new lead creative agency.
Deutsch Takes on Sherwin-Williams’ Other Consumer Brands
Brand Marketing
McKinney remains lead agency on the namesake Sherwin-Williams brand, but Deutsch will now handle the rest of the parent company's consumer brands.
CenturyLink Taps a New Lead Agency to Build Brand Awareness
Brand Marketing
Regional telecommunications player CenturyLink has found a new lead agency for its consumer business.
Tillamook Dairy Ups Its Marketing Strategy
Brand Marketing
Tillamook, the Oregon farmer-owned dairy cooperative, has tapped 72andSunny to head strategy and brand development.
Patrón Picks a New Lead Agency
Brand Marketing
Patrón has found a new lead shop. The Los Angeles office of Mullen landed the assignment after a review in which Goodby, Silverstein & Partners was the other finalist, according [...]