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On again, off again Super Bowl advertiser CarMax appears to be taking the next game off as it searches for a new lead creative agency.
Three agencies have reached the final round of a creative review, with pitches scheduled for later this week at CarMax's headquarters in Richmond, Va. Sources identified the shops as BBDO in Atlanta, McKinney in Durham, N.C. and The Martin Agency in Richmond.
CarMax is a significant advertiser whose media spending exceeded $60 million last year and $44 million in the first half of 2014, according to Kantar Media.
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