CenturyLink Taps a New Lead Agency to Build Brand Awareness

Telecom firm spends $100 million on media annually

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Regional telecommunications player CenturyLink has found a new lead agency for its consumer business.

The Boston office of Arnold has landed the company's creative account after a review, and the brand's media spending exceeded $100 million last year, according to Kantar Media. It's not clear who the other finalists were. Mercer Island Group in Seattle managed the process.

In making the hire, CenturyLink chief marketing officer Shirish Lal cited Arnold's strategic thinking and people.

In the past, CenturyLink employed agencies such as Peter Mayer Advertising for its creative efforts.

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