Bacardi has narrowed the list of contenders in its U.S. media review to four, according to sources. Sources identified the shops as Mindshare, TargetCast, Horizon Media and the incumbent, KSL Media. Ark Advisors in New York is managing the process. Ark and the Miami-bassed Bacardi could not immediately be reached for comment.
Sleepy's has a winner. The mattress retailer has assigned most of its media planning and buying to Horizon Media, New York, after a review. Annual media spending is estimated at $65 million. The assignment covers traditional and digital media responsibilities but excludes media buying in newspapers, which remain in house.