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Bacardi has narrowed the list of contenders in its U.S. media review to four, according to sources.
Sources identified the shops as Mindshare, TargetCast, Horizon Media and the incumbent, KSL Media. Ark Advisors in New York is managing the process.
Ark and the Miami-bassed Bacardi could not immediately be reached for comment.
According to the initial request for proposals in the review, the company plans to spend $130 million on media this year. A final decision is expected by the end of March.
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