Over the next two months, television networks will make their pitch to advertisers about why they should continue spending on TV. The annual upfront season comes as brands allocate more dollars to digital in an attempt to keep up with consumer behavior.
I t's a well-known fact that reality stars, despite the authenticity implied by the genre's name, often turn out to be very different in real life than they appear on TV.
Agencies have taken many approaches to creating memorable gun-control ads. Grey Toronto's latest work for Moms Demand Action, opposing an open-carry gun policy in Kroger supermarkets, is thought-provoking—and notably restrained by category standards. A pair of minute-long radio spots use actual recorded phone calls in which Kroger employees try to explain why people can openly carry firearms in the store, but pets and kids' scooters are banned. This approach could easily have veered into mean-spiritedness, but the conversations never make the employees sound foolish. These folks are, after all, not the policy makers.