In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but […]
Consumer packaged goods aren't usually considered a creative canvas for agencies. But these six campaigns proved otherwise—showing that even staid categories can be fertile ground for fascinating creative ideas, and massive viral hits.
Single strangers were asked to go on blind dinner dates and feed their potential matches while being filmed for a new campaign from Knorr. The 177-year-old Unilever brand's thinking? That if it paired up people who like the same kind of food, it might spark a romantic connection.
Advertisers are in love with short branded documentary films these days that are built around some sort of surprise for one of the main characters. The idea, in fact, has become clichéd—meaning a lot rests on the execution of the idea. This new Knorr film, "Flavor of Home," from DLKW Lowe is a good example.
Knorr's Salty the salt shaker is the Charlie Brown of advertising mascots: a pale, bald, lovable misfit who just can't win for losing. Salty returns in a pair of spots […]