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Advertisers are in love with short branded documentary films these days that are built around some sort of surprise for one of the main characters. The idea, in fact, has become clichéd—meaning a lot rests on the execution of the idea.
This new Knorr film, "Flavor of Home," from DLKW Lowe is a good example.
The idea is fairly run-of-the-mill. The Unilever food flavoring brand gets a British mother to travel to the Arctic and surprise her daughter—who's moved there to be a guide on a dog-sledding farm—with a home-cooked meal.
But the concept is really nicely executed, from finding this particularly down-to-earth mother and daughter to shooting the gorgeous landscape of Finland.