CANNES, France—How does a global marketer like Unilever put the focus on the individual consumer? At scale, of course."We have gone from mass marketing to mass customization," said Keith Weed, the chief marketing and communications officer of the CPG giant, at a Cannes Lions talk with the lofty title "The Future of Marketing."
The media world kicked off summer with soirees in Cannes, France. Back stateside, magazines, TV networks and more welcomed the heat.
Despite all of the hype around connected homes, cars, TVs and smartwatches, a series of discussions today at the Mobile Media Summit in London underscores the challenges that brands will have in moving mobile advertising beyond smartphones and tablets.
Ad industry leaders reacted quickly and passionately today to the passing of Steve Jobs, whom they described in personal terms—almost as if they had lost a friend.Most, however, had never worked with him. Still, they felt they knew him from the exceptional aesthetics of his products to his peerless ability to defy convention and embrace the power of marketing.