Karmarama

This Agency Says It Just Invented the World’s Perfect Beer Glass

Coors Light may have its double-vented wide-mouth cans and its two-stage activation bottles, but it doesn't have a monopoly on beer technology. Another Molson Coors brand, Cobra, is out with a notable invention—not with its own packaging, but with a special glass it claims is revolutionary.

The BBC Rolls Out a Galaxy of Stars (and a Tiger) in This Lavish Cover of ‘God Only Knows’

Does Brian Wilson know who Lorde is? Or why there's a tiger on his piano? This lavish video boasts an array of stars performing Wilson's 1966 Beach Boys classic "God Only Knows" to help launch BBC Music, described by the company as "an ambitious wave of new programs, innovative partnerships and ground-breaking music initiatives." Karmarama created the clip, which features luminaries representing various generations and styles. The Impossible Orchestra, as it's called, features Wilson, Lorde, Elton John, Pharrell Williams, One Direction, Stevie Wonder, Dave Grohl, Jake Bugg, Emeli Sandé, Chris Martin and many more. Kylie Minogue floats in a soap bubble. Baaba Maal rides by in a balloon. Alison Balsom sits perched in a gilded cage. The extravaganza debuted yesterday during a pan-channel BBC broadcast, and the video's nearing 800,000 YouTube views already. The song also benefits BBC's Children in Need charity, is available for download and streaming and was released as a physical CD single in the U.K. "One of the things that interested me most about this project was the idea of bringing together so many different styles of music," says Ethan Johns, who produced the tune. "To make so much diversity work within one piece of music was quite a challenge." Naturally, the initiative's been compared, favorably and otherwise, to other musical megastar team-ups, such as the 1997 Children in Need reboot of Lou Reed's "Perfect Day," which was a global smash. (Elton John is the only star from that outing to appear in "God Only Knows," by the way.) One story in the Guardian brands the new effort as "not quite a perfect day," noting, "There's something self-aggrandizing about this—but with the amount of music the BBC covers, perhaps it is deserved?" Coverage elsewhere on the site disdainfully notes that "God Only Knows" arrives just as "the corporation's battle to retain the television license fee [is] getting almost tougher by the week." Tough crowd.

Ad of the Day: Afraid of Growing Old? This Beautiful Ad Could Help You Embrace It

Getting old isn't the worst thing in the world. In our youth-obsessed culture, that's actually a provocative statement, and it's one that's made in quite moving fashion by ad agency Karmarama in this commercial for Age U.K., a British advocacy group for older people.

Ad of the Day: Costa Coffee

Do you love coffee? Probably not as much as your average barista at Costa Coffee, the U.K.'s biggest coffeehouse chain (and the world's second largest, behind Starbucks).

Carnival Cruise Lines Eyes 3 Shops for U.K. Account

For its expansion in the U.K. market, Carnival Cruise Lines won’t be using its U.S. agency. Arnold handles Carnival’s U.S. creative account but isn’t among the finalists for the U.K. assignment, which is new and will be backed by an estimated $10 million in media spending.

Karmarama Sells 50% Stake to Phoenix Equity Partners

Karmarama, a London-based advertising firm, has sold a 50 percent stake to private equity firm Phoenix Equity Partners in order to raise money for acqui

Monkeys fail to make good coffee in U.K. ad

Adland continues to go bananas for monkeys. U.K. agency Karmarama is the latest to grind out a simian scenario—this one for Costa coffeehouses. It's a variation on the monkeys-writing-the-works-of-Shakespeare idea, […]