Monkeys fail to make good coffee in U.K. ad

Adland continues to go bananas for monkeys. U.K. agency Karmarama is the latest to grind out a simian scenario—this one for Costa coffeehouses. It's a variation on the monkeys-writing-the-works-of-Shakespeare idea, with coffeemakers replacing typewriters to see if the brutes can brew the perfect cup. Much chittering, screeching and broken china ensue. The moral: Great coffee is no accident. Costa's expertise is required. I doubt a roomful of monkeys will ever produce anything like Shakespeare, but we do a decent job here at AdFreak every day! Via Campaign.

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.