This Agency Says It Just Invented the World's Perfect Beer Glass

Or maybe they're just drunk

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Coors Light may have its double-vented wide-mouth cans and its two-stage activation bottles, but it doesn't have a monopoly on beer technology. Another Molson Coors brand, Cobra, is out with a notable invention—not with its own packaging, but with a special glass it claims is revolutionary.

London agency Karmarama helped design the glass, with help from hydrodynamics and fluid mechanics specialists and professors at universities including Birmingham University and Imperial College. The futuristic chalice is now in production for release this summer.

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