Hardly anyone was more surprised than Dana Walden at the ratings surge Fox midseason entrant Empire enjoyed following its Jan. 7 debut. She expected a lift but not to the degree it did shoot up.
We've seen the president on Between Two Ferns, we've seen Billy Eichner quiz Olivia Wilde on the subject of "Obamacare or shut up," and now w
American Idol on Wednesday returns for its 13th cycle, and while two long-time sponsors will be on hand to get the party started, a third has left the fold.
As Fox’s American Idol suits up for its 13th season, football fans should brace themselves for a full-on charm offensive.
High above our workaday reality there is a better one of eternally shining surfaces, shimmering clothes, skin that glows like sunsets and lips that are never unparted.
Like saplings turning to face the sun for sustenance, so at this time of year do marketers and advertisers—especially when there are no big sporting events such as 2012's Olympics to pad out the creative briefs. But surely you can't just show Beyoncé, Jennifer Lopez, armies of attractive models and a handful of goats having fun in the sun? Or can you?
Jennifer Lopez’s partnership with Verizon Wireless to launch a new mobile brand targeting Latinos is a no-brainer when you consider the surging growth rates of those consumers in the U.S. and their high ownership of smartphones.
The second installment of the new cycle of American Idol dominated the Thursday night ratings race, drawing 16.3 million viewers and a 5.6 in the dollar demo.