The Man Who Makes J.Lo Glow [Video]

Behind those crazy glamorous perfume ads for Lopez and Beyoncé

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

High above our workaday reality there is a better one of eternally shining surfaces, shimmering clothes, skin that glows like sunsets and lips that are never unparted. We know of it because the goddesses Beyoncé, J.Lo and an elect pantheon of supermodels are its messengers, their hypnotic, hypnotized gazes promising that entry to Arcadia can be had for as little as the cost of a celebrity branded fragrance or clutch bag.

The grand architect behind this unified vision is Select N.Y.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in