Jay Lauf

Native Ad Economics

Call it custom content, sponsored stories, native ads—publishers from Wired to BuzzFeed are chasing gold in ads that look and read like edit to rid themselves of dependence on the hated banner. But with their high production costs and lack of scalability, can native ads become more than a craft business?

Quartz Names New Publisher

Quartz hasn’t launched yet, but the business startup from Atlantic Media has already changed publishers. The company is expected to announce today that Jay Lauf, vp and publisher of The Atlantic, will add responsibility for Quartz—set to go live Sept. 24—as he assumes a bigger, corporate role at the company.

‘The Atlantic’ Gains Revenue Again

The Atlantic is bucking the trend for print publications by reporting a good year. For the 12th consecutive quarter, the magazine has posted revenue gains.