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The Atlantic is bucking the trend for print publications by reporting a good year. For the 12th consecutive quarter, the magazine has posted revenue gains. Its overall advertising revenue is up 19 percent compared to the same period last year; online ad revenues have increased 41 percent, and even print ad revenues are up, by 3 percent.
The last figure seems small, but compared to other titles, which have seen a drop in print proceeds, the 3 percent rise is something to crow about.
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