Sure, it's not a coincidence that brands like Hyundai, ESPN, Corona and Dish Network have run general market TV ads in both English and Spanish during the World Cup, but that isn't the whole story. Marketers also have been moved by the high crossover appeal of such efforts and the multicultural nature of the millennials they're trying to reach.
If you're on a Southwest Airlines flight between now and New Year's Eve, you're going to see a lot of Dish Network.
Dish Network confirmed it is in the midst of a digital agency search, which is in its late stages. The incumbent is Booyah Advertising, of Westminister Colo. A Dish spokesman declined to identify the finalists, of which there are four. It's not clear if Booyah is defending; the agency could not be reached.