Dish Network’s Search for a Digital Agency Down to Finalists

Unclear if incumbent is participating

Dish Network confirmed it is in the midst of a digital agency search, which is in its late stages. The incumbent is Booyah Advertising, of Westminister Colo.

A Dish spokesman declined to identify the finalists, of which there are four. It's not clear if Booyah is defending; the agency could not be reached.

Dish is a big online spender, with annual outlays of more than $85 million on search marketing, display ads and online video, sources said. The Dish rep also wouldn’t comment on marketing budgets.

Sources said Dish is initially looking for online search capabilities, given its orientation to customer response marketing.

Last April, James Moorhead joined Dish as CMO. He replaced Ira Bahr, who selected Barton F. Graf 9000 in July 2011 as lead creative agency after a review. Moorhead held senior marketing positions at Procter & Gamble, and as brand manager on Old Spice—working with Wieden + Kennedy—he is credited with the brand’s revival. The Dish rep said the current review does not impact Barton F. Graf 9000, which remains the company’s lead on brand advertising.

The review is being managed by Juel Consulting, which has brought in Mike Duda, managing partner at Consigliere Brand Capital, to assist in the process. Juel execs declined comment and Duda didn’t return calls.


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