When Jack Black was a kid in Hermosa Beach, Calif., he left a special message for the Tooth Fairy: Rather than money, he wanted Farrah Fawcett's phone number.That's just one of the funny anecdotes packed into this Google Play ad from BBH Los Angeles. In the three-and-a-half-minute animated clip, Black dishes on growing up in the Southern California beach town in the 1970s and 1980s.
At CES, Marissa Mayer had some fun hanging out the cast of Saturday Night Live. Turns out, she wants her own 30 Rock.The Yahoo CEO is aiming big when it comes to original programming. Per multiple sources, the company is talking to various studios and talent agencies in Hollywood in search of a breakthrough series project. Ideally the company would like to develop around three half-hour comedy series that it would present at this year’s NewFronts in New York. While nobody at Yahoo is talking about spending House of Cards, Netflix-type money, Yahoo—under Mayer’s direction—is seeking a buzzy hit that would change the way Yahoo is perceived in the market by consumers and advertisers.One producer estimated that Yahoo may be looking for projects in the range of around $200,000 an episode. But another offered: “Think at least [along the lines of] cable budgets, in the range of $1 to $2 million an episode.”
Were the NewFronts worth it?That's the question some in the Web video industry might be asking, even as they prep for next year's week of shows. A few weeks ago, it was revealed that Yahoo hadn't sold advertisers on most of the big shows it presented to agencies and brands last spring, including Jack Black's Ghost Ghirls. And on Wednesday, Hulu's anticipated animated series Mother Up! premiered, also with no sponsor.
CANNES, France—Looking a little bleary-eyed after a night on the Croisette, Jack Black shook off the cobwebs at a Yahoo panel here this morning and hailed the Internet as the next venue for the awesomeness of his mind-blowing comedy.
Two new teaser images from Annie Leibovitz's Disney Dream Portrait series have been released as a prelude to a massive magazine ad blitz coming this fall from mcgarrybowen in New York. The first depicts Russell Brand as Captain Hook about to be devoured by the crocodile. The second shows Jack Black, Will Ferrell and Jason Segel as the hitchhiking ghosts from the Haunted Mansion ride (they show up at the end to hitchhike in your car). As usual, Leibovitz manages to capture the essence of both the stars and the Disney characters they’re portraying. (You can see many of the photos from the collection on this gallery maintained by the blog Inside the Magic.) All the portraits will appear in special inserts running in a glut of magazines this fall, including Vanity Fair, Leibovitz’s old stomping grounds. Check out a behind-the-scenes video of the Hitchhiking Ghost photo shoot after the jump. Via the Disney Parks Blog.