The Inside Story on J&J’s Revamped Marketing Mission Under Alison Lewis

In the brand-new and buttoned-up New Brunswick, N.J., corporate offices of Johnson & Johnson, there's a conference room whose glass doors are adorned with an aqua decal of a baby's head, plus a couch that features two decorative pillows whose pattern is a mishmash of J&J brand logos and packaging.

These 12 Media Agency Execs Set the Bar for Smart, Innovative Work in 2016

Synopsizing the diverse talents of Adweek's Media All-Stars—an annual celebration of the best minds in the media agency world—gets a little harder every year. And not because it's hard to […]

Johnson & Johnson’s Global Media Follows Its U.S. Biz to J3

In this year of media account shifts, UM's J3—IPG Mediabrands' dedicated unit for Johnson & Johnson—has now twice scored major assignments from the marketer.Today, J3 added global media chores for J&J, just a month after the agency picked up the company's domestic business. Both assignments were made following separate reviews.

Johnson & Johnson’s Media Search Excludes the U.S.

Add Johnson & Johnson to the packaged goods players reviewing their media planning and buying.J&J's search covers overseas markets and does not include North America or Brazil. Media spending in the markets in play totals about $1.6 billion annually.

Johnson & Johnson Shifts Media Buying Business to OMD

In a significant shift, Johnson & Johnson’s U.S. media buying business is leaving a unit that Interpublic Group created for J&J seven years ago.

J&J’s Global Media Review Hits Halfway Mark

Two regions down, two to go.Johnson & Johnson is midway through a global review of its media planning and buying business with its decision in the North American market this week. The J3 unit of Interpublic Group’s UM has beaten back competition from Omnicom Group’s OMD and WPP Group’s MEC to retain that region’s business.