The Inside Story on J&J’s Revamped Marketing Mission Under Alison Lewis
Brand Marketing
In the brand-new and buttoned-up New Brunswick, N.J., corporate offices of Johnson & Johnson, there's a conference room whose glass doors are adorned with an aqua decal of a baby's [...]
J&J’s Global Media Review Hits Halfway Mark
Brand Marketing
Two regions down, two to go. Johnson & Johnson is midway through a global review of its media planning and buying business with its decision in the North American market [...]