Iris

The 10 Best Ads of 2016

It’s been an undeniably rough year, but at least we had some brilliant advertising along the way to inspire, amuse and delight us. Adweek’s picks for the 10 best ads […]

Why Jeep Ran a Vertical Ad on the Super Bowl With 112 Million Watching Horizontal Screens

Jeep's "Portraits" ad, which aired at halftime of Super Bowl 50 and ended up being our favorite spot of the game, wasn't just riveting in its content. It was radical in its format.

Lego Marks Singapore’s 50th Anniversary by Asking Kids to Redesign the City

Leave it to a bunch of 6-year-olds to put urban planning into perspective. In honor of Singapore's 50 years of independence from U.K. rule, Lego and creative shop Iris created an impressive model of the city, made of the toy brand's tiles, representing what the metropolis might look like 50 years hence—then invited some kids to improve on it.

Cheil Rounds Out Its Portfolio With Iris Deal

Cheil Worldwide's investment in retail marketing specialist Iris further rounds out the portfolio of agencies that Cheil has amassed in the past five years.

Mini Flashes Personalized Billboard Messages at Drivers of Its Vehicles

I sometimes think billboards are watching, beaming out messages meant just for me. Then I get back on my meds, and everything seems fine. Anyway, BMW's Mini, as part of its "Not Normal" campaign, worked with agencies Iris and Vizeum over the summer to personalize content to drivers of its cars on nine consecutive digital billboards along a busy London motorway.

Atlanta’s Most Infamous Stripper Pimps Charity Advertising Contest

The Creative Circus, Atlanta's advertising school, has hired the most famous, perhaps infamous, stripper in town to pimp its do-goody-goody advertising contest known as A+, where all the winners receive a pimp cup. They're trying to make Atlanta a "more livable city" one stripper promotion at a time. Blondie is Atlanta legend. I heard about her before I even moved here. She strips at the Clermont Lounge, officially known as the place strippers go to die. Her great trick is crushing cans with her boobs. But she's not all flash and bling. She's a sensitive soul who is also well known for writing poems. (It is considered an honor to receive one.) Watching the promos, created with ad agency Iris, where Blondie is dressed like a ridiculous caricature of a southern belle, posed in front of a plantation and giving advice about how you have to dig deep down to your nasty self and bring it out like The Exorcist, one can only blink and repost. There simply are no words. More videos below.

Prankvertising: Are Outrageous Marketing Stunts Worth the Risks?

You’re waiting for the elevator in an office building, minding your own business, perhaps lost in thought. The door slides open and, wham! You’re confronted by a scene of intense violence as two men grapple on the floor of the cramped car, fists flying. One combatant slips a cord around the other’s neck and pulls it tight, choking the life out of his adversary.

Portrait: Iris

Specs Who From left, managing director Sarah Aitken, CEO Americas Jeremy Cochran, cd Tim Clarkeand director of strategy Esty Gorman What Marketing, advertising and experiential agency

Wonderbra puts up 3-D billboard in London

Wonderbra, that tireless seeker of new ways to make breasts look larger, has unveiled its most logical advertising execution to date—a 3-D billboard in London which reportedly makes Brazilian model […]