Wonderbra puts up 3-D billboard in London

Wonderbra, that tireless seeker of new ways to make breasts look larger, has unveiled its most logical advertising execution to date—a 3-D billboard in London which reportedly makes Brazilian model Sabraine Banando's boobs really pop when viewed through the proper glasses. Agency Iris came up with the ad. It's part of a new campaign for the client's "Full Effect" brassiere. Wonderbra has actually done 3-D ads before, as seen in a 2008 print campaign by Saatchi & Saatchi Singapore.