involver

Oracle’s BlueKai Purchase Brings Digital Ads Shopping Cart to $3 Billion

Software giant Oracle is boosting its bid to be a major player in the digital advertising world by acquiring BlueKai, a data and technology services company.

Oracle Buys Responsys for $1.5 Billion

Oracle is buying digital marketing software company Responsys for around $1.5 billion, or $27 a share in cash. The acquisition is expected to close in the first half of 2014.

Oracle Buys Social App Platform Involver

Enterprise software giants are continuing their courtship of social-centric tech companies.

Google+ Pages to Test Third-Party Social Media Tools

A week after unveiling Google+ pages for brands and businesses, Google has invited a handful of social media management companies to test integration of Google+ in their tools.