interactive tv

GroupM Names Michael Bologna to Run New Unit

GroupM has turned to a veteran of WPP media shops to run Modi Media, a new unit that aims to improve the targeting behind TV ads.

Microsoft Explains How Tech Will Reshape Home Entertainment

To Microsoft's Yusuf Mehdi, the best way to understand technology is to play with it. "Be a consumer of the technology. Be out there first and use it, live it," Mehdi said today, at the ANA Masters of Marketing conference in Phoenix. "Your kids are living it now. Spend time with them and see how it's going."

Microsoft Nabs More Partners for Xbox TV Ads

Microsoft is looking to build upon its impressive lead on the interactive TV front, an area where the software giant has seemingly outmaneuvered rival Google.