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GroupM has turned to a veteran of WPP media shops to run Modi Media, a new unit that aims to improve the targeting behind TV ads.
Michael Bologna joined WPP's MEC in 1998 as an assistant media planner on the agency's AT&T business and and was an original member of MEC's digital arm, The Digital Edge. Most recently, he was director of emerging communications at GroupM. His new role is president of Modi Media, which GroupM unveiled today.