Pep Boys Gives iCrossing All of Its Digital Work
Performance Marketing
Like many other companies founded as search marketing services, iCrossing in recent years has been heralding itself as a full-service interactive agency. And recent developments suggest the New York-based firm [...]
What Hearst Magazines’ David Carey Has in Store for 2013
Performance Marketing
In his annual companywide start-of-the-year email, Hearst Magazines president David Carey applauded the publisher’s success during 2012 while dropping a few hints about what’s to come in 2013.
Amazon, Advertising’s Sleeping Giant, to Awaken in 2013
Performance Marketing
Amazon made a splash during October’s Advertising Week while previewing its advertising business, but that was merely a ripple compared to the waves the e-commerce behemoth has coming for 2013 and [...]