When Lauren Bush Lauren, founder and CEO of FEED Projects, attended the Adobe Summit last year on behalf of her brand, she met the Adobe team. They clicked instantly, and Adobe and FEED decided to embark on a creative journey with a competition unlike any other.
It’s that time of year again. No, not just shopping time—time for brands big and small to execute that old marketing play that consistently delivers: issuing a limited-edition version of itself. By creating a (usually false) sense of scarcity, limited editions make for quick, higher-margin sales since they always seem to cost just a wee bit more.