How Cannes Still Inspires and Surprises, and Why It Still Really Matters
Brand Marketing
When I used to buy agencies, I discovered something that the consultants already knew. All agencies say the same thing.
On Q1 Earnings Call, Omnicom’s Wren Addresses Merger Concerns
Brand Marketing
While Omnicom reported first-quarter worldwide revenue rose 3 percent, the real news in the company’s call with investors was its cautious outlook about the merger prospects with Publicis Groupe.
Which CEO Will Dominate in the Publicis-Omnicom Merger?
Brand Marketing
After unveiling plans to create the ad industry’s largest player, Publicis Groupe and Omnicom execs have reiterated that theirs is a “merger of equals,” and the deal’s financial structure is [...]
Publicis and Omnicom Take Merger Road Show to London Analysts
Brand Marketing
Publicis Groupe chief Maurice Lévy and Omnicom CEO John Wren continued their road show today, holding an analyst session in London to explain the combination of their companies that will [...]
Trading Volume Surges In Omnicom, Publicis, IPG [Updated]
Brand Marketing
Industry stocks traded on heavy volume today following the announcement of Publicis Groupe's merger with Omnicom. Publicis, Omnicom and Interpublic all rose to new 52-week highs before receding later in [...]
Leaders Unveil Publicis Omnicom Group [Updated]
Brand Marketing
In a seismic change that will reshape the advertising world, Publicis and Omnicom confirmed plans to merge into a global marketing communications leader with almost $23 billion in revenue and [...]