TED is launching its first TV series in the U.S., though it won't be in English.The global nonprofit known for its popular TEDTalks has partnered with Miami-based Spanish-language broadcaster Vme TV for a 13-episode series called Soy TED.
At a breakfast at the Lamb's Club in Manhattan today, Robert Rodriguez, founder and chairman of the El Rey Network, was voluble on topics ranging from the vampire prosthetics in From Dusk Till Dawn to his network's new sponsorships. The presser featured commentary from other execs—notably vice chair Scott Sassa—but for the most part, it was the Rob Rodriguez show.
"There's no such thing as a comfortable No. 2," Telemundo president Emilio Romano said at a press conference last week, and indeed, the network is trying to take market share away from its juggernaut competitor Univision—up to a 30 percent share to Univision's 60 percent, according to its own research.
Sponsor Univision highlighted the importance of targeting a Hispanic audience on the Web at the Digital Content NewFronts in New York. Univision, Telemundo and other companies with substantial Hispanic units announced digital initiatives targeting Spanish-speaking consumers.