Discovery U.S. Hispanic Amps Up Offering

Discovery en Espanol will have originals, moves ad team to Miami

Like the rest of the Spanish-language media, Discovery U.S. Hispanic is aiming to ride the wave of heightened interest in its programming demographic all the way to the bank. Along with Univision and Telemundo, the American Hispanic arm of Discovery Communications picked Tuesday to roll out its new programming and woo ad buyers, never mind ESPN or ABC (which also had upfronts on Tuesday).