Haier

Agency Bosses Explain the Way Forward in China’s Complex, Troubled Marketplace

When the Chinese economy stumbled in recent weeks—its stock market shuddered and sputtered and the Yuan currency plummeted in value in August—the entire global marketplace held its breath for a brief time.

Appliance Brands Are Diving Into Digital This Summer

KitchenAid, which has doubled its digital and traditional marketing budgets this year, is debuting three online video ads today on Hulu and BrightRoll's